Archive for the ‘Demographic’ tag
Facebook is Your New Best Friend
On the Second Day of Christmas, My True Love Gave to Me, A Massive Invasion of Privacy…
Do you have ‘spending 2 hours a night on Facebook’ under ‘Activities’ in your personal information profile? In light of trying to lead our own free world, improve the work life balance and get out there and do something, we seem to be spending an awful lot of time on facebook?
This week facebook rolled out its new privacy settings and this caused somewhat of a small uproar amongst people. “What? Now how am I supposed to spy on people’s photos?” On the surface, facebook is great for connecting with your friends, sending emails and sharing your photos with each other. What it’s really for is advertising! Never before has there been more targeted demographic advertising than facebook.
Your New Best Friend
Facebook knows what you’re a fan of, what you like, what activities you’re interested in, where you live, your gender, relationship status, employer and what you’ve been up to lately! The combination of all of your keyword inputs are used to generate advertising that is directed at you. I was a bit miffed to be offered not one but two lovely ladies courtesy of facebook.
Become a fan or join groups of the most obscure things and see what pops up on offer as an advertisement?
You might have changed your privacy settings or made custom friends lists so your boss can’t see you drinking beer through funnels on the weekend, but facebook will always know all!
Status Updates That Should be Banned
- Anything containing ‘OMG’
- Telling me you’ve just gone to the letterbox to check the mail
- That you’re soooo bored
- That you’ve just been to the shops
- That you’re at the pub* (You’re at the pub! Out and about, not on facebook, enjoy it!)
- Complaining about shit drivers on the freeway, while you’re using your cell phone to do a mobile facebook update while you’re driving. Think about it.*
- *All mobile uploads
Targeted Advertising
Back to the target demographic advertising, anything you are a fan of, like, or activities you list then you’re falling into an advertising ‘category’. As far as facebook is concerned I enjoy breathing in, ice-creams named with a homosexual vibe, I have a yearning to be playing with my childhood toys, I watch too much television and I enjoy not being on fire. Advertise to that!
Before you hit me with the hypocrite stick, I quite enjoy facebook. I think it’s brilliant for keeping in touch with family and friends and especially friends overseas. It also has plenty of other pros;
- Spying on school pals who’re bald & look like they’re 40
- Checking up on school pals that are on their second marriage
- Tagging your friends as farm animals
- Realising that the vast majority of people don’t know how to spell
With all of this facebook privacy who-ha that has been going on keep things in check, remember what the service can do for you. You don’t need to divulge all of your personal information. You might have just been on an amazing vacation to Costa Rica but would you sit down in your lounge room with all of your ‘friends’ on facebook and show them your holiday snaps in a photo album?
Well you know that I long to play with Lego, enjoy not being on fire and smother everything in HP sauce. Tell me about your experience with facebook. You can leave a comment below, follow me on twitter, sign-up for the remaining 10 days of Christmas or ironically join the Facebook group.
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